FELINE
FELINE was founded in 2018 with a mission to become the most trusted one-stop clothing service platform for Malaysian users.
We launched our first service in 2018. As the first tailor-made platform, FELINE is dedicated in making the finest clothing that fits right for every single customer. From fabric selection to factory production, we pay close attention to every detail to make sure we deliver high-quality, right-fit and fashionable wear to our customers; like our slogan says, “Make the best fit.”
We launched our first service in 2018. As the first tailor-made platform, FELINE is dedicated in making the finest clothing that fits right for every single customer. From fabric selection to factory production, we pay close attention to every detail to make sure we deliver high-quality, right-fit and fashionable wear to our customers; like our slogan says, “Make the best fit.”
Up till now, the platform has served the clothing customization needs of over ten thousand users. In this process, we have learned and understood the users’ consumption habits and pain points. The shopping habit for Traditional Malaysian Clothing has always been done offline. Research shows that users not only have poor service experience, but also have no price/performance ratio for shopping. FELINE has always strived to create more value for users through the Internet and technology.
After a year of exploration in the supply chain and advanced technology available, the team launched our online fabric sales platform in 2019. Different from the traditional fabric dealers, we have combined Artificial Intelligence (AI) technology and a collaboration with the Italian pattern design development center to learn the pattern design trend in Southeast Asia and around the globe. We then independently develop the pattern design to provide our customers with vast options and more personalised pattern design choices.
In production, we apply the world's most advanced digital printing technology, and cooperate with China's largest digital printing manufacturer to provide users with a personal printing service. With that, we do precision printing, reduce pollution, and refuse inventory and other defective products. The cost of all exchanges will be transparent and the most favourable price will be restored and provided to the user. Also, we have no intermediaries and no wholesalers. Hence, there will be no excessive margins. It's just between our customers and us. This is what allows us to offer our customers a quality product at an affordable price.
It is expected that in 2020 we will launch FELINE's own brand of ready-to-wear (RTW) clothing to provide users with the most cost-effective, high-quality clothing.
Founded by a team of fashion and Internet professionals, FELINE is young and open. We are always ready to hear feedback from both our customers and team members. The customer-oriented culture allows our staff to focus on improving our services and products. Everyone at FELINE has equal voice to make changes for the benefit of our customers.
We are passionate, we are honest, we are responsible.
We are passionate, we are honest, we are responsible.